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April 15-17, 2012 | Hyatt Regency Resort & Spa | Huntington Beach, CA

PROGRAM MENU

Program Matrix
Complete program matrix, showing when all talks are scheduled.

Keynote Presentations
Plenary talks by Hal Varian, Chief Economist at Google; Bob Page, Vice President, Analytics Platform at eBay and a reprise of the 2012 Edelman Award winning presentation.

Edelman Award Competition and Gala
The “super bowl” of applied operations research.

Pre-conference Technology Workshops
In-depth workshops by leading solution providers, held Sunday.

Poster Presentations
More than 40 organizations will showcase their real-world analytics work in these poster presentations, coming soon.

Analytics Connect Job Fair
Meet with employers from a wide variety of industries and sectors seeking new talent for their organizations.

Soft Skills Workshop
Full-day, intensive, case-based workshop held Sunday, April 15, provides you with skills that can make or break a successful implementation.

Technology Workshops
In-depth training from leading solution providers, free to conference registrants.

Executive Forum
Special program for senior executives provides a bottom-line understanding of how analytics is used to drive better business decisions.

Conference Videos

UPS George D. Smith Prize Presentation

Presented by Lawrence Seiford and Dianna Crossley, University of Michigan

The Tauber Institute for Global Operations at the University of Michigan won this prestigious new INFORMS award for innovative and effective preparation of students to be good practitioners of O.R. and analytics. They describe their program and techniques in this presentation.

Digital Analytics at the World’s Largest Online Marketplace

Presented by Bob Page, VP, Analytics Platform, eBay

Bob Page provides a peek inside the world's largest online marketplace for how big data is managed. He delivers some of the insights uncovered, lessons learned, and some thoughts on what lies ahead, both for eBay and the digital analytics industry.

Storytelling: The Importance of “Why” in the Analytics Process

Presented by Collin Kessinger, End-to-End Analytics

In this session, Kessinger will discuss situations where the “why” is and is not important and examples of how solutions were designed and built when the “why” is important.

Driving Competitive Advantage with O.R.

Presented by Glenn Wegryn, Procter & Gamble

Wegryn describes emerging trends in analytics, how analytics is positioned within P&G, and shares specific examples of applications and accomplishments that help drive recognition with executive management.

Enhancing Immigration Enforcement with Decision Analytics

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Presented by Cenk Tunasar, Nicholas Nahas, Patrick McCreesh, Jeff Munns – Booz Allen Hamilton

Booz Allen’s implementation of analytics spanned over three years of support to ICE where they developed a set of models that are used to solve challenging problems such as: forecasting the number of criminal illegal aliens, optimizing a technology deployment schedule, and minimizing the transportation costs of removal. The impact of this work has resulted in a doubling of criminal alien removals leading to greater public safety for the American people.

Tools and Approaches for Big Analytics

Presented by Manoj Chari, SAS Institute

Chari discusses some of the high performance analytical tools, as well as data management approaches, being developed at SAS in order to meet a broad spectrum of requirements. He will use specific business use cases to illustrate the application of these approaches.

Modeling in Minutes, Not Months

Presented by Steven Hillion, Alpine Data Labs

Hillion identifies several of the most common obstacles to an agile analytics process, and also suggests potential solutions in areas from data acquisition and movement to modeling scalability and portability.

The Need for Speed: Responsive Prescriptive Analytics in Today’s Business Environment

Presented by T. Glenn Bailey, Manheim Consulting

Within the hierarchy of descriptive, predictive, and prescriptive analytics, the latter often serves as a benchmark for an organization’s analytics maturity. While O.R. make prescriptive analytics both possible and powerful, there are well documented challenges in integrating these techniques within the business decision-making process.

Connecting the Stars: Applying Social Media Understanding to a Structured Marketing Data Environment in a B2B World

Presented by Theresa Kushner, Cisco Systems

During this presentation, you’ll learn how a leading internet company employs listening not only in marketing, but in services and other product development functions, how marketing analytics is applied to help challenge the status quo in a demand driven marketing organization, and more.

High-Impact Analytics Teams: Defining Choices and Timeless Lessons

Presented by Thomas Olavson, Google

Olavson offers observations based on his experience leading teams of analysts at both HP and Google. While there are some defining choices that make analytics teams different (e.g., “data scientist” vs “OR analyst”), there are also timeless lessons that apply broadly to quantitative analysts wanting to convert analysis into business impact.