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PLENARY/KEYNOTE
PRESENTATIONS
PLENARY
Sunday, October, 19
11:40am-12:30pm
Adventures
in Policy Modeling: Operations Research in the Community and
Beyond
Edward H. Kaplan
William N. and Marie A. Beach Professor of Management Sciences
Yale School of Management
Professor of Public Health
Yale School of Medicine
The literature describing the social role of operations research
is somewhat of a puzzle. On the one hand, several authors
have denigrated the use of traditional operations research
approaches in addressing community problems, yet several studies
document successful applications. Arguing that the operations
research mindset is itself a great strength, we will review
several examples where operations research methods have been
employed to the benefit of us all and will preview research
opportunities in this exciting area.
Edward H. Kaplan is the William N. and Marie A. Beach Professor
of Management Sciences at the Yale School of Management, and
Professor of Public Health at the Yale School of Medicine.
He is best known for applying operations research methods
to the design and evaluation of public health policies for
the control of HIV/AIDS. More recently he has focused on bioterror
response logistics. INFORMS has recognized Dr. Kaplan's contributions
with several honors, including the Edelman Award, the Lanchester
Prize and the INFORMS President's Award. He has also received
awards from the State of Connecticut and the Connecticut Public
Health Association for his evaluation of New Haven's needle
exchange program, and twice served as Lady Davis Visiting
Professor at the Hebrew University of Jerusalem. In February
of this year, Dr. Kaplan was elected to the National Academy
of Engineering. Before embarking on a career in operations
research, Kaplan wanted to be a city planner. Exposure to
both urban planning and operations research at MIT convinced
him that he could solve more problems and better contribute
to society by following the latter route.
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OMEGA
RHO DISTINGUISHED LECTURE
Sunday, October 19
3:10pm-4:00pm
Teaching
for Learning: Past, Present, and Future
Judith S. Liebman
Professor Emerita of Operations Research
University of Illinois at Urbana-Champaign
Advances in both cognitive psychology and computer
technology are changing the educational landscape. Knowing
more about how individuals learn makes it clear that
lectures using blackboards and chalk, or for that matter
overhead transparencies, are rarely the most effective
way to impart knowledge and understanding. There are
an increasing number of pedagogical approaches now available:
active learning, experiential learning, role modeling,
games, simulations, lectures, textbooks, testing, etc.
How do we choose? Are there approaches particularly
useful for teaching operations research and management
science? INFORMS has been a leader among engineering
and scientific societies in recognizing the importance
of teaching effectively. Can we do more?
Judith S. Liebman is Professor Emerita of Operations
Research in the Department of Mechanical and Industrial
Engineering, University of Illinois at Urbana-Champaign.
She has been on the faculty there since 1972. From 1986
to 1992 she served as Vice Chancellor for Research and
Dean of the Graduate College. Prior to 1972 she served
on the faculty at Johns Hopkins University. Dr. Liebman
received her B. A. in Physics at the University of Colorado
in 1958 and her Ph.D. in Operations Research and Industrial
Engineering at The Johns Hopkins University in 1971.
Her research areas have included applications of operations
research in engineering optimization, health systems,
military and civil infrastructure investment, and studies
directed towards improving engineering education. She
has served on the Committee for Engineering Education
of the National Academy of Engineering and has chaired
the advisory committee to the College of Engineering
and Applied Science at the University of Colorado at
Boulder. Dr. Liebman is past president of the Operations
Research Society of America, has chaired the Advisory
Committee for the National Science Foundation Engineering
Directorate, and has served on the Army Science Board.
Since 1999 she has served on the University of Colorado
Foundation Board of Directors. She has authored or co-authored
many research publications and has received numerous
awards for excellence in teaching.
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OMEGA
RHO
Omega Rho, the official Honor Society of
INFORMS, was founded in 1976 to recognize superior
scholarship and encourage leadership in operations
research, management science and related disciplines.
The society has 35 active collegiate chapters
and more than 5,000 student and faculty members.
It is a member of the Association of College Honor
Societies. In addition to sponsoring Omega Rho
Distinguished Lectures at INFORMS annual and international
meetings, Omega Rho provides financial support
to the annual INFORMS Doctoral Colloquium and
to its local chapters.
Honorary Membership in Omega Rho is bestowed
upon individuals who provide leadership and extraordinary
support for the encouragement of operations research
and management science through their professional
activities. Prior to delivering the Omega Rho
Distinguished Lecture, Judith S. Liebman will
be inducted as the 36th Honorary Member of Omega
Rho.
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EDELMAN COMPETITION 2003 AWARD WINNER
(Reprise Presentation)
Monday, October 20
3:10pm - 4:00pm
Perfecting the Scheduled
Railroad: Model-Driven Operating Plan Development
Presenters:
Rob Ritchie, President & CEO, Canadian Pacific Railway
Neal Foot, Senior Vice President Operations, Canadian Pacific
Railway
Phil Ireland, Assistant Vice President, Product Design &
Interline Management, Canadian Pacific Railway
Carl Van Dyke, President & CEO, MultiModal Applied Systems
Coauthors:
Rod Case and John Fallis, Canadian Pacific Railway
Jason Kuehn and Marc Meketon, MultiModal Applied Systems,
Inc.
North American railroads traditionally practice "tonnage-based
dispatching" where trains run only when there is sufficient
traffic. This results in poor customer service, crew and asset
utilization, and additional railcar-handlings. Starting in
1997, Canadian Pacific Railway (CPR) began exploring the concept
of running a scheduled railroad in which trains are operated
with a high degree of schedule adherence. While this has the
immediate benefit of improving customer service and asset
utilization, it could also result in an excessive number of
trains in operation and a dramatic increase in costs. Working
with MultiModal Applied Systems, CPR employed new decision
support tools that enabled the company to develop an operating
plan that was tightly matched to their traffic patterns. This
scheduled railway approach significantly improved customer
service and reduced operating costs by $170M(US)/$300M(CAN)
from the cost base.
KEYNOTE
Monday, October 20
3:10pm - 4:00pm
Corporate-Academic
Research Collaboration: Directions and Hot Topics
Daniel C. Pantaleo
Vice President, SAP University and Innovation Alliances
SAP Global Communications
SAP AG
Recent literature and research clearly indicate that for
today's corporations to continue to thrive and survive they
must develop, effectively manage, and be fully committed to
a process and environment that facilitates product and business
process innovation. That is a complex mission not easily achieved.
The process of accomplishing an ingrained innovation culture
is fraught with inertia, clouded by the drive for revenue,
and frustrated by politics. One of the most effective ways
for a company to stimulate innovative thinking among its personnel
is to establish an active and effective program of interaction
with thought leaders and researchers on university campuses.
The presentation will examine key elements for success and
an implementation model for such a program. It will also consider
topics that are of interest and importance to corporations
in the present market environment.
After a career of 25 years in higher education as a faculty
member, Fulbright Scholar, dean, academic vice president and
provost, Daniel Pantaleo spent four years as Vice President
for Product Development with an interactive multimedia education
and training developer. He left that post in 1997 to assume
the responsibilities of Program Manager for SAP America's
University Alliance Program where he has been able to apply
his knowledge of higher education and interactive learning
to significantly develop the program. Expanding his responsibilities,
he was then appointed Director of Higher Learning Initiatives
for SAP America with responsibility for several higher learning
projects including the University Alliance Program throughout
all the Americas. Dr. Pantaleo was appointed to lead the SAP
Innovation Institute as its Vice President in October 2000.
The SAP Innovation Institute is responsible for identifying
and facilitating collaborative research projects with universities,
an Executive Education program, and the University Alliance
program. In July 2003, Dr. Pantaleo became part of the SAP
Global Communications organization with global responsibility
for the University and Innovation Alliances Program. He holds
a B.S. in chemistry from Manhattan College and a Ph.D. in
Inorganic Chemistry from Emory University. He served as a
Fulbright Scholar in Science Education in the Philippines,
held a post-doctoral appointment in the chemistry department
at Louisiana State University, and took post-doctoral coursework
in astrophysics at Georgia State University.
KEYNOTE
Tuesday, October 21
11:40 am - 12:30pm
Synchronizing
Global Commerce: Operations Research at UPS
James Holsen
Vice President of Engineering
United Parcel Service
Founded in 1907 as a humble messenger company in the United
States, UPS has grown into a $32 billion corporation by clearly
focusing on the goal of enabling commerce around the globe.
On any given day, UPS delivers 7 percent of the U.S. GDP and
2 percent of the world's GDP. For UPS, driving efficiencies
and streamlining operations aren't merely strategic imperatives,
they are a matter of survival. Optimizing a network of 360,000
employees, 88,000 vehicles, the world's 11th-largest airline
and 1,700 operating facilities in over 200 countries is a
serious undertaking rooted in a culture of operations research.
Jim Holsen will discuss the role of operations research in
the 21st century multinational corporation, the challenges
of integrating research into the operation, and the sustainable
competitive advantages of enterprise-wide and indeed supply-chain-wide
network optimization. He will also discuss how network optimization
plays a central role in UPS's vision of synchronizing global
commerce--coordinating and expediting the flows of goods,
information and funds among trading partners around the world.
As Vice President of Engineering for United Parcel Service,
James Holsen directs international and domestic strategic
planning for the industrial, plant and automotive engineering
groups, and the data systems that support the global UPS operations.
He began his UPS career in 1975 in Wisconsin as a package
car driver. He subsequently held several operations and engineering
positions of increasing responsibility in the United States
and internationally prior to becoming the Corporate Strategic
Planning Manager in 1995. While the Strategic Planning manager,
Mr. Holsen was responsible for long-term strategic planning
of U.S. and International operations, including facility acquisition,
planning, technology and engineering. In 1996, he became UPS's
Corporate Industrial Engineering Manager for the United States
and three years later accepted additional responsibilities
for the international group with his promotion to Vice President.
Mr. Holsen graduated from Marquette University.
KEYNOTE
Tuesday, October 21
11:40 am - 12:30pm
Introducing the New INFORMS
Campaign to Market the Profession
Moderator:
Thomas M. Cook, President, INFORMS; Chairman and CEO, Caleb
Technologies Corp.
Panelists:
Philip Johnson, President, Philip Johnson Associates
Ralph Oliva, Executive Director, Institute for the Study of
Business Markets, Smeal College of Business, Pennsylvania
State University
Irvin J. Lustig, Manager of Technical Services, ILOG, Inc.
Most of us would agree that we live in a world in need of
OR. Yet the world continues to lack the proper level of awareness
of the profession, its value and its impact. In response,
an INFORMS communications committee under the direction of
Thomas M. Cook has spent the past year developing a strategy
to market the profession of OR and increase awareness among
two key audiences: business and the press. Come hear about
the launch of this exciting campaign as key members of the
communications committee present the plan and campaign creative.
IFORS DISTINGUISHED LECTURE
Tuesday, October 21
3:10pm - 4:00pm
Minimum Test Sets
Jan Karel Lenstra
General Manager
CWI, the Centre for Mathematics and Computer Science
Given a number of items and a collection of subsets, called
tests, find a smallest number of tests that enable one to
distinguish between each pair of items. I will describe several
practical settings in which this problem occurs and discuss
a variety of approaches to obtain optimal or approximate solutions.
I will make an attempt to put these approaches in a historical
context.
Jan Karel Lenstra is General Manager of CWI, the Centre for
Mathematics and Computer Science in Amsterdam. He has been
on the research staff of CWI; on the faculty of the Technische
Universiteit Eindhoven, where he served as Dean of Mathematics
and Computer Science; and at the Georgia Institute of Technology.
His research interests are in combinatorial optimization-in
particular sequencing and scheduling, complexity, approximation
and local search. He is co-editor of 15 books, including The
Traveling Salesman Problem, History of Mathematical Programming
and Local Search in Combinatorial Optimization. He has been
chair of the Mathematical Programming Society and of the Koninklijk
Wiskundig Genootschap, and editor-in-chief of Mathematics
of Operations Research. He is editor-in-chief of Operations
Research Letters.
KEYNOTE
Tuesday, October 21
3:10pm - 4:00pm
What is OR?
Moderator: Michael H. Rothkopf, INFORMS President-Elect; Professor,
RUTCOR, Rutgers University
Panelists:
John D.C. Little, Professor, Massachusetts Institute of Technology
George Nemhauser, Institute Professor, Georgia Institute of
Technology
Randall S. Robinson, Retired Practitioner
Robert Eugene Woolsey, Professor, Colorado School of Mines
Who are we? What is it that we do that makes us valuable
and successful? What, if anything, distinguishes us from other
professions? The elders of our tribe will discuss its history
and possible implications of that history for the course we
should currently follow.
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