Intermediaries in Electronic Markets

Session: MD19
Date/Time: Monday 14:45-16:15
Type: Invited
Cluster: Electronic Commerce
Room: Duncan A
Chair: Sulin Ba
Chair Address: Univ. of Southern CA, Marshall Sch. of Bus. Admin., Dept. of IOM, Los Angeles, CA 90089-1421,
Chair E-mail:

MD19.1 The Importance of Intermediation in Electronic Markets Charles Steinfield --- MI State Univ., Dept. of Telecomm., E Lansing, MI 48824-1212,
Contrary to expectations of electronic commerce enthusiasts,¨ electronic markets will generally require as much intermediation¨ than traditional markets. Anecdotal evidence for this abounds in the¨ form of the emergence of a range of new intermediaries. A¨ theoretical framework and propositions regarding the role of¨ intermediaries in electronic markets are discussed.

MD19.2 Intermediaries in Cloud-Computing: A New Computing Paradigm Ramnath Chellappa --- Univ. of TX, Ctr. for Res. on Elect. Comm., MSIS Dept., Grad. Sch. of Bus., Austin, TX 78712 , (
Computing has evolved from a main-frame-based structure to a¨ network-based architecture. While many terms have appeared to¨ describe these new forms, the advent of electronic commerce has led¨ to the emergence of 'cloud computing.' This work aims at analyzing¨ the role of agents and intermediaries enabling this framework.

MD19.3 Comparison Agents on the Web Dave King --- Comshare, Inc., , , (
Business-to-consumer commerce on the WWW offers buyers an¨ unprecedented opportunity to 'comparison' shop. To save buyers the¨ pain of searching across the Web, software agents provide the means¨ to automate the process. We review the technology's underlying¨ 'comparison' agents and examine commercial and research products¨ that provide this functionality.

MD19.4 Profit-Oriented Knowledge Brokering Sulin Ba --- Univ. of Southern CA, Marshall Sch. of Bus. Admin., Dept. of IOM, Los Angeles, CA 90089-1421, (
A new organizational construct, the knowledge broker, motivated by¨ organizational goals of profit maximization and enabled by the¨ technological development in electronic commerce, is introduced as a¨ profit-oriented intermediary to manage organizations' knowledge¨ resources. It will enable organizations to carry out value-added¨ 'knowledge-rich' transactions in the electronic marketplace.

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