Database, Advertising & Economic Issues in Electronic Commerce II

SD20.1 Digital Libraries: A New Organizational Form for Information Trading Byungtae Lee --- Univ. of AZ, Eller Sch. of Mgmt., McClelland Hall 430, Tucson, AZ 85721 , (blee@bpa.arizona.edu)

Digital libraries (an emerging organizational form) facilitate¨ information trading by combining features of existing alternatives¨ such as bookstore and traditional libraries. Using an industrial¨ organization-based approach, I draw boundaries among these¨ alternatives and explain how they evolve when challenged by¨ alternatives, thus deriving insights into the future of e-commerce.

SD20.2 Ethical/Legal Issues on the Internet Sue Conger --- SMU, Cox Sch. of Bus., Dallas, TX 75275 , (sconger@aol.com)

The internet, in addition to growing 35% yearly in number of US¨ users, has spawned numerous legal issues, including copyright and¨ citation protections as well as trademarked and registered words,¨ phrases and ideas. Current legal ruling and pending litigation¨ relating to these issues are discussed.

SD20.3 Networked Organization Partner Selection Strategies Sury Ravindran --- Univ. of TX, Dec. Sciences, Sch. of Mgmt., 2601 N. Floyd Rd., Richardson, TX 75080 , (suryan@utdallas.edu)

Electronic computer networks have brought organizations interested¨ in electronic commerce the mixed blessing of vast amounts of data¨ which sometimes overwhelm their information processing capability.¨ We discuss the advantages and disadvantages of compensatory and¨ non-compensatory choice models of networked organizational partner¨ selection.

SD20.4 Focused Broadcasting: Classified Advertising in the New Media James K. Ho --- Univ. of IL, MC 294, 601 S Morgan, Chicago, IL 60607 , (jimho@uic.edu)

Amidst the debate over push vs. pull technologies on the Internet,¨ opportunities for truly compelling applications using a balanced¨ approach are becoming feasible. Focused broadcasting, the matching¨ up of classified and want ads in cyberspace, can be a prime example¨ of such developments as indicated by a pilot study on user¨ attitudes.