Understanding the Group Polarization Phenomenon for Executive Decision Making

SD31.4 Understanding the Group Polarization Phenomenon for Executive Decision Making Maha El-Shinnawy, Ajay Vinze --- TX A&M U, Dept. of Bus. Analysis & Res., CBA/GSB, College Station, TX 77843-4217,

Groupware in the context of team-based executive decision-making is examined. In particular, attention is focused on the phenomenon of group-induced attitude polarization. The questions addressed are: Why does group polarization occur? What are the mechanisms that underlie this phenomenon?

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