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|
••••OPTIMIZING
••••THE
••••EXTENDED
••••ENTERPRISE
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|
 TRACK
1-
- Integrating Analytic Methods
into the Enterprise Business Process
MONDAY,
MAY 21
- 10:30am-11:25am
- How
Optimization on the Internet Drives Business Process
Reinvention: A Case Study from Mortgage
Lending
- Bob H.
Howell
- Vice
President, Strategic Planning & Sales Operations;
First Union Home Equity Bank
-
- More and
more OR solutions are being embedded in business
applications that take advantage of the Internet. And
more and more companies are discovering that success in
applying the Internet may also mean transforming their
business processes. In this session, Howell will describe
a successful project in which optimization was embedded
within a web server to help brokers take applications and
sell mortgages. The result was a four-fold jump in the
number of closed loans, a 15% increase in the average
loan amount and a significant reduction in staff. The
successful project also required changes in the way
business is done, and Howell will outline the adaptations
in key processes that occurred.
-
- 11:30am-12:25pm
- Necessary
but Not Sufficient: Integrating People, Processes and
Technology to Achieve the Digital
Enterprise
- Carol A.
Ptak, CFPIM, CRIM, Jonah
- Program
Director, MidMarket Solutions, Server Group; IBM
Corporation
-
- As firms
strive to achieve competitive advantage, they must
consider integrating strategies relating to people,
processes and technology to drive value to the bottom
line. The critical issue is that many managers do not see
the company as a whole. Instead, they focus on specific
functions and departments and expect the software or
hardware to perform the needed enterprise integration.
But the great leaps forward in technology that we have
experienced over the past 20 years have not, in fact,
translated into the same advances in bottom line returns.
Why? Because technology is necessary but not sufficient.
In this session, Ptak will explore the holistic
management approach necessary to drive competitive
advantage for the enterprise, analyzing the business
rules that must be changed to realize the potential. In
addition to her position at IBM, Ptak served as President
and CEO of APICS, The Educational Society for Resource
Management, for the year 2000.
-
- 2:00pm-2:55pm
- "OR
Inside"--The Challenge of Embedding OR Solutions in
Software Packages
- A Panel
Discussion
-
- Moderator:
- Irvin J.
Lustig, PhD
- Optimization
Evangelist, ILOG, Inc.
-
- Panelists:
- Omer
Bakkalbasi
- Director,
Advanced Solutions, i2 Technologies, Inc.
-
- Heinrich
Braun
- Development
Manager, Supply Chain Optimization, SAP-AG
-
- Georges-Henri
Moll, PhD
- Applications
Architect, Oracle Applications
-
- A number
of software vendors embed operations research tools
inside large-scale software applications. One successful
example of this practice is the use of prepackaged
optimization software libraries. It is a challenge to
create robust and reliable software for a specific
application class when using these and other OR tools,
and that challenge is magnified because the problems
solved by end users can vary dependent on the user's
data. During this interactive panel discussion, three
developers from leading software vendors will discuss
these issues. Panel members will describe how OR tools
are used within applications delivered by their
respective companies, and they'll discuss some of the
specific challenges they face in developing those
applications.
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5
-
- 3:30pm-4:25pm
- Strategies
for Recruiting and Retaining Quantitative/Analytic
Talent
- Luke
McCahan, MS
- Operations
Research Recruiter, Smith Hanley Associates, Inc.
-
- Recruiting
and retaining top analytical talent is more difficult
than ever before. The demand for technically adroit,
business savvy and versatile problem solvers has created
opportunities for top graduates and experienced
practitioners in virtually every industry. This is a far
cry from twenty or even ten years ago when the OR analyst
(a title very rarely found these days) was pigeon-holed
in either military, transportation or logistics settings.
In this session, McCahan will highlight techniques to
enable companies of all sizes and structures, from the
Fortune 100 to the emerging leader, to effectively
recruit and retain top analytical talent. He'll explore
strategies such as:
- •
developing position descriptions that meet business
objectives
••(shaping
expectations);
- •
assembling the right interview team;
- •
setting the stage;
- •
using all of your recruiting resources; and
- •
living up to your end of the bargain.
-
-
- 4:30pm-5:25pm
- The
Academic Connection: How to Create Winning Partnerships
with University Faculty
- James C.
Bean, PhD
- Associate
Dean for Graduate Education, College of
Engineering
- University
of Michigan-Ann Arbor
-
- If
"leaning" your organization has limited the number of
research and development projects you can staff… if
your latest challenge needs special technical background
you don't have in-house … or if you would like to
improve your recruiting of the best and brightest
graduates, perhaps you should engage selected
universities in research/consulting partnerships or
student projects. In this session, Bean will discuss why
and how a firm should engage university faculty and
students to further the firm's objectives, answering
questions such as:
- •
What are the constraints on universities in working with
outside firms?
- •
How can you deal with intellectual property
issues?
- •
How can student internships, co-ops and project courses
be integrated
••into
a partnership?
- •
Who should you contact to begin a
relationship?
-
REGISTRATION
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5
-
- TUESDAY,
MAY 22
-
- 10:00am-10:55am
- Selling
OR from the Outside: Winning, Executing and Getting Paid
for Operations Research Consulting
- Harlan
P. Crowder, PhD
- Principal
Research Scientist, Hewlett-Packard
Laboratories
-
- Increasing complexity
and uncertainty in business are creating new
opportunities for operations research consulting. A
successful OR consultant needs two sets of skills and
talents: those normally required by consultants such as
client and communication skills, and the analytic
abilities to mathematically deconstruct and model complex
business processes. In this talk, Crowder will
explore how the successful OR consultant intertwines
these skills and talents to help solve client problems,
including:
• winning OR consulting engagements, especially when
you're
••first
getting started;
- •
setting and managing client expectations;
- •
time-and-materials versus value pricing of OR
engagements;
- •
dealing with OR organizations within client enterprises;
and
- •
writing bullet-proof proposals that allow you to do good
OR
••and
get paid for it.
-
-
- 11:00am-11:55am
- Selling
OR from Within: How to Position the Analytic Function for
Success
- Jack D.
Levis
- Division
Manager, United Parcel Service
-
- Operations
research at United Parcel Service is a thriving and
integral part of many important projects. Just a few
short years ago, however, UPS was questioning the value
of this research function. Like many other companies, it
was concerned that the cost of OR was not being offset by
business benefits. How could this happen? What mistakes
did the OR group make, and how were they corrected? How
could a discipline that prides itself on finding
solutions for improvement be seen as not adding value to
the organization? Levis will review the evolution of OR
at UPS and the changes in philosophy and practice that
have resulted in winning the support of upper management.
In addition, he'll discuss some OR projects that are
currently underway to reshape how UPS
operates.
-
-
- 1:30pm-2:25pm
- Auctions
and Marketplaces in the Transportation Industry: Where
does OR Fit?
- Chris
Caplice, PhD
- Vice
President, Product Management, Logistics.com, Inc.
-
- The
Internet has revolutionized almost every aspect of
business, including how companies buy and sell
transportation. The type and level of sophistication of
Internet applications in the transportation industry have
grown from simple post-and-browse bulletin boards in the
mid-1990s to full-fledged web-based transportation
management systems. Throughout its evolution,
Internet-based transportation solutions have been fueled
by operations research techniques and approaches. This
trend is accelerating even faster today as the newest
generation of Internet tools essentially serve as pure
information-gathering systems. With greater information
comes a greater number of options to consider--which in
turn drives the need for OR tools to help the user make
better decisions. This talk will trace the growth of
Internet-based transportation tools and demonstrate how
OR solutions make them work.
-
-
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-
-
- Questions? Contact
meetings@informs.org
800/343-0062 or 401/274-2525.
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