Academic OR Contributions on Corporate Blogs?

by Maarten Oosten on October 14th, 2009

In a short time blogging and twittering have taken a great flight. The art of effectively using these tools as part of all kind of business processes is still taking shape, and there are many opportunities for OR to prove being a valuable part of this art. There were several appealing examples of this already during the conference. Fang Fang captured this earlier in her blogs “The Trend of Social Networking. Isn’t it great?” and “Great Keynote Speech by Irwin Jacobs (QualComm)” so there is no need for me to repeat this.

But in addition, the OR community can use this trend of blogging and twittering to her advantage in a more direct way. I got a bit of a wakeup call by putting together the following two rather obvious observations:

  1. These days every self respecting company maintains a corporate blog, showing evidence of their thought leadership. Such blogs require a steady flow of new content.
  2. Almost all OR articles start with an introduction justifying the research with the relevance and potential impact of the topic at hand, and by en large I believe this to be true.

It would only be logical if we started seeing these value statements of OR research appearing as host contributions on corporate blogs. Of course such contributions would not contain mathematical proofs. Instead they would articulate the contribution of the OR work by placing it in the context of the company’s vision on innovation. The fact that a company is willing to host this contribution on their blogs is tangible evidence of the relevance of the authors’ work.

Maybe this is already happening and I have not been paying attention. Either way I am starting to realize I have not been smart about this. In addition to generating corporate blog content myself, I should look around, identify the research that is relevant for my company, and invite the researchers to post a contribution on our corporate blog.  I have some work to do!

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