How the Analytics Revolution is Changing the Face of Management Education

Today business schools are under growing pressure to engage in significant reforms due to the impacts of globalization, new learning technologies, changing demographics, and unprecedented economic uncertainty. The business community is looking for web savvy graduates that can hit the ground running. To this end, a recent study, sponsored by the Association to Advance Collegiate Schools of Business (AACSB), revealed a wide gap between the changing needs of the business community and the programs being offered by the schools of business. The AACSB report specifically calls for strengthening the use of international partnerships, expanding internationalization within the curriculum, and connecting various global activities through a comprehensive collaboration strategy. The Analytics paradigm, which is seeing widespread use throughout business and government, can be used to enhance management education in the following ways: 1) Provide a conceptual setting for expanding student managerial decision-making expertise, 2) Assess student performance and identify appropriate additional learning resources via intelligent tutors, and 3) Offer administrators the capability to improve operational effectiveness. Identifying the “best” approach for teaching students and training professionals in modern decision-making and problem-solving is at the heart of the Analytics movement in academe. Properly aligned with the school’s mission statement, the Analytics paradigm offers the promise of strengthening student learning and employment opportunities as well as improving institutional operational efficiencies.

Owen Hall, Jr.
Pepperdine University