Schedule – Monday

Sunday, April 12  |  Monday, April 13  |  Tuesday, April 14

MONDAY, APRIL 13

7:00am-6:30pm

Registration

 Grand Foyer

7:00am-8:00am

Continental Breakfast

 Mariners Ballroom (lower level)

7:00am-8:00am

Analytics Connect Breakfast & Employment Outlook Panel

 Sandpiper

7:00am-8:00am

Analytics Section Awards Breakfast

 Royal Tern

8:00am-9:00am

Opening Keynote: William Ruh, GE Software

 Grand D

9:00am-4:30pm

Exhibits Open

 Grand ABC &  Grand Foyer

9:00am-5:00pm

Analytics Connect Interviews by Appointment

 Grand D Foyer

9:10am-10:00am

Sessions

TRACK 1: Marketing Analytics
The Future of Analytics-Driven Television Advertising
Bob Bress, Visible World
 Huntington North

TRACK 2: Unstructured Data Analytics
Estimating Economic and Social Indicators from Imagery
John Irvine, Charles Stark Draper Laboratory, Inc.
 Huntington South

TRACK 3: Revenue Management and Pricing
Tutorial on B2B Pricing & Customer Segmentation
Mark Ferguson, University of South Carolina
 Shoreline

TRACK 4: Decision Analysis
Applying DA and Analytics to Develop a Dynamic, Market-Based Policy Program Enabling Balanced Growth and Job Creation for Nationals
Mazen Skaf, Strategic Decisions Group
 Catalina

TRACK 5: 2015 Franz Edelman Award Competition
Predictive Cloud Computing with Big Data: Professional Golf and Tennis Forecasting
IBM
 Vista Ballroom

TRACK 6: INFORMS Prizes & Special Sessions
2014 INFORMS Prize
Janine Kamath, Mayo Clinic
 Driftwood

TRACK 7: Implementing Analytics
Best Practices for Developing Real-time Dashboards
Jen Underwood,  Microsoft
 Fountain East

TRACK 8: Supply Chain 
Optimizing the Ship-pack of a Fresh-department Food Retailer
Bernardo Almada-Lobo, INESC-TEC, Faculdade Engenharia Universidade Porto
 Fountain West

TRACK 9: Cloud Computing and Analytics 
How to Leverage Optimization in a New Generation of User-centric Analytics Platforms
Susara van den Heever, IBM
 Seacliff

9:10am-10:00am

Software Tutorials

TRACK 10: Software Tutorials
ExtendSim Simulation Software
Imagine That, Inc.
 Sunrise A

TRACK 11: Software Tutorials
Survey of Data Mining Methods in Excel
Statistics.com
 Sunrise B

TRACK 12: Software Tutorials
How to Leverage IBM Decision Optimization on Cloud
IBM
 Goldenwest

10:00am-10:30am

Refreshment Break in Exhibit Hall

 Grand ABC &  Grand Foyer

10:30am-11:20am

Sessions

TRACK 1: Marketing Analytics
Marketing, Political Campaigning, and Healthcare Have One Major Thing in Common: Millions of Per-person Treatment Decisions Must be Selected in Order to Drive Positive Outcomes
Daniel Porter, Bluelabs
Huntington North

TRACK 2: Unstructured Data Analytics
A System and Language for Natural Language Processing Algorithms
Shivakumar Vaithyanathan, IBM Research
Huntington South

TRACK 3: Revenue Management and Pricing
Pricing Mediated by Humans: The Role of Sales Rep Discretion
Loren Williams, Ernst and Young LLP
Shoreline

TRACK 4: Decision Analysis
Raiffa-Howard Award: Background, Criteria, and Lessons Learned from First Selection
Dave Leonhardi, Boeing Commercial Airplanes
 Catalina

TRACK 5: 2015 Franz Edelman Award Competition
End-to-End Business Analytics and Optimization in Ingram Micro’s Two-Tier Distribution Business
Ingram Micro
Vista Ballroom

TRACK 6: INFORMS Prizes & Special Sessions
Daniel H. Wagner Prize
David Simchi-Levi, Identifying Risks and Mitigating Disruptions in the Automotive Supply Chain
Driftwood

TRACK 7: Implementing Analytics
The Wealth from Innovation: Recognizing Long Waves of Innovation and Catching the Analytics Wave
Thomas Siems, Federal Reserve Bank of Dallas
Fountain East

TRACK 8: Supply Chain 
Using Multi-stakeholder, Multi-objective Decision Analysis to Manage a Change Process
Edward Cook, Capital One
Fountain West

TRACK 9: Cloud Computing and Analytics 
Cloud-based Valuation Tools at Intel Corporation
Andre Lowe, Intel Corporation
Seacliff

10:30am-11:20am

Software Tutorials

TRACK 10: Software Tutorials
Data Visualization, Analysis, and Modeling with JMP
SAS JMP Division
Sunrise A

TRACK 11: Software Tutorials
The SIPmath™ Modeler Tools
ProbabilityManagement.org
Sunrise B

TRACK 12: Software Tutorials
Experience Optimization Modeling in Real Time
AIMMS
Goldenwest

11:30am-12:20pm

Sessions

TRACK 1: Marketing Analytics
Persuasion Automation: Taking the Profoundly Human – Language and Persuasion – and Machine Generating for Optimal Performance
Panagiotis Angelopoulos, Persado
Huntington North

TRACK 2: Unstructured Data Analytics
Quantifying Behaviors in Professional Sports Using Spatiotemporal Data
Patrick Lucey, Disney Research
Huntington South

TRACK 3: Revenue Management and Pricing
IHG’s Journey Towards Total Hotel Revenue Management
Dev Koushik, Intercontinetal Hotels Group
Shoreline

TRACK 4: Decision Analysis
Implementation of Decision Analysis for Claims Mgmt. at Stanford Medical Center
John Celona, Decision Analysis Associates, LLC
 Catalina

TRACK 5: 2015 Franz Edelman Award Competition
Peak and Next Gen: Effective Inventory Control for Items with Infrequent or Frequent, Highly Variable Demand
LMI/Defense Logistics Agency
Vista Ballroom

TRACK 6: INFORMS Prizes & Special Sessions
The Internet of Moving Things, Movement Analytics, and the Future of Urban Mobility
Karen Roter Davis, Urban Engines
Driftwood

TRACK 7: Implementing Analytics
A Transaction-based Approach to Understand Sales Representative Growth, Performance, and Gaming
Pasha Roberts, Talent Analytics, Corp
Fountain East

TRACK 8: Supply Chain 
The Cloud IT Supply Chain
Ilyas Iyoob, Gravitant
Fountain West

TRACK 9: Cloud Computing and Analytics 
Service Design Analytics for IT Service Providers
Aly Megahed, IBM Research
Seacliff

11:30am-12:20pm

Software Tutorials

TRACK 10: Software Tutorials
Multi-echelon Inventory Optimization to Drive Analytical Decision Making
Logility
Sunrise A

TRACK 11: Software Tutorials
Tomorrow’s Optimization Forecast: Cloudy with a Chance of Distributed Computing
Gurobi Optimization
Sunrise B

TRACK 12: Software Tutorials
Optimization Modeling Made Easy
LINDO Systems, Inc.
Goldenwest

12:30pm-1:45pm

Lunch and Networking

Courtyard Areas

1:50pm-2:40pm

Sessions

TRACK 1: Marketing Analytics
Sanjog Misra, UCLA
Huntington North

TRACK 2: Unstructured Data Analytics
More Than Just Words: Using Text Analytics to Transform Unstructured Data into Actionable Insights
Shawn Mankad, University of Maryland
Huntington South

TRACK 3: Revenue Management and Pricing
Revenue Management in the Passenger Rail Industry
Sheryl Richards, Amtrak, National Railroad Passenger Corporation
Shoreline

TRACK 4: Decision Analysis
Decision Analysis in Medical Decisions: A Personal Journey and Lessons Learned
Larry Neal, Chevron
 Catalina

TRACK 5: 2015 Franz Edelman Award Competition
A Pilgrim Scheduling Approach to Increase Public Safety During Hajj
Saudi Arabia Ministry of Municipal and Rural Affairs
Vista Ballroom

TRACK 6: INFORMS Prizes & Special Sessions
How to Sustain an Advantage Created Using Analytics
Peter Bell, Western University, Ivey School of Business
Driftwood

TRACK 7: Implementing Analytics
Optimizing Room Assignment at Disney Resorts
Haining Yu, Walt Disney Parks & Resorts
Fountain East

TRACK 8: Supply Chain 
An Integrated Approach: Joint Optimization of Pricing, Revenue, and Marketing Decisions
Yanqi Xu, Princess Cruises
Fountain West

TRACK 9: Cloud Computing and Analytics 
O.R. Case Studies in Cloud Infrastructure Planning at Google
Thomas Olavson, Google
Seacliff

1:50pm-2:40pm

Software Tutorials

TRACK 10: Software Tutorials
How to Analyze Large Amounts of Text Data with Text Analytics Tools
Provalis Research
Sunrise A

TRACK 11: Software Tutorials
Solving Large Scale Optimization Problems Using CPLEX Optimization Studio
Optimization Direct, Inc.
Sunrise B

TRACK 12: Software Tutorials
An Introduction to Model Development with GAMS
GAMS Development Corporation
Goldenwest

2:45pm-3:35pm

Highlighted Sessions

Poster Session
Dessert Break with Exhibits and Posters
 Grand Foyer

TRACK 5: 2015 Franz Edelman Award Competition
Good Growth through Advanced Analytics
Syngenta
 Vista Ballroom

3:40pm-4:30pm

Sessions

TRACK 1: Marketing Analytics
Large-scale Emotion Analysis and Predicting Consumer Behavior
Daniel McDuff, Affectiva
Huntington North

TRACK 2: Unstructured Data Analytics
Analytical Approaches to Detecting Buried Objects in Cluttered Environments
Ellick Chan and Adam Rowell, Exponent, Inc.
Huntington South

TRACK 3: Revenue Management and Pricing
Revenue Management in the World of Big Data
Hai Chu, The Walt Disney Company
Shoreline

TRACK 4: Decision Analysis
From Controversy to Consensus: Decommissioning California’s Offshore Oil Platforms
Max Henrion, Lumina Decision Systems, Inc.
 Catalina

TRACK 5: 2015 Franz Edelman Award Competition
The Capability Portfolio Analysis Tool (CPAT): A Fleet Management and Decision Analysis Tool
US Army/Sandia National Laboratories
Vista Ballroom

TRACK 6: INFORMS Prizes & Special Sessions
Harvard Business Review Panel: How to Build a Top-Performance Analytics Team and Organization
Zahir Balaporia, Schneider National
Brenda Dietrich, IBM Watson Group
Michelle Davis, FICO
Lisa Kart, Gartner
William Klimack, Chevron
Rohit Tandon, HP
Moderated by Julia Kirby, Harvard Business Review
Driftwood

TRACK 7: Implementing Analytics
Network to Revenue intelligence (N2R-i)
Madan Kumar Singh & Janit Pagaria,  Accenture
Fountain East

TRACK 8: Supply Chain 
Improving Network Utilization through Continuous Evaluation
Pan Chen, HAVI Global Solutions
Fountain West

TRACK 9: Cloud Computing and Analytics 
A Test of Minimum Difference for Online Controlled Experiment with Real Examples
Zhenyu Zhao, Yahoo
Seacliff

3:40pm-4:30pm

Software Tutorials

TRACK 10: Software Tutorials
Building AMPL Models into Your Applications
AMPL Optimization, Inc.
Sunrise A

TRACK 11: Software Tutorials
Getting to Know FICO Advanced Analytics and Optimization
FICO
Sunrise B

TRACK 12: Software Tutorials
See the KNITRO 9.1 Optimization Solver in Action
Ziena Optimization, LLC
Goldenwest

4:40pm-5:30pm

Networking Break

Lighthouse Courtyard

4:40pm-5:30pm

Additional Sessions

Networking Break
Lighthouse Courtyard

INFORMS CAP Session
Certified Analytics Professional: CAP After Two Years

Speakers: Polly Mitchell-Guthrie, Moderator, Freeman Marvin (IDI), Scott Nestler (US Army) and Elizabeth Nielsen (Quintiles)

Description: The Certified Analytics Professional (CAP) credential will be two years old in April 2015 and is the only certification developed specifically for analytics professionals in any field who are in a position to manage, direct and/or oversee the management of an analytics project.  While there are many analytics masters programs, certificate programs, training, continuing education programs, CAP is the only one that assesses an individual’s knowledge against this industry created benchmark that tests to the same standard irrespective of what program or programs the individual has attended.  Given that the exam itself is being administered through computer based testing with international sites, CAP is now poised to become the worldwide standard for analytics practitioners. Come learn more, celebrate with those who have already achieved this distinction, and say Happy Birthday to the program.
Huntington South

Spreadsheet Guru Competition (until 6 pm)
 Sandpiper

Networking Reception for Women in Analytics sponsored by WORMS
Moderator: Elea Feit

7:00pm-10:00pm

2015 Edelman Awards Ceremony & Banquet

Grand DEFG