Everyone would always like to know the effectiveness of marketing efforts but rarely do marketing companies have an easy way to measure success. Having a linear programming model to determine how and when is best to incent customers can help many industries and is more specific than general marketing efforts. Georgia Perakis’ MIT team has a solution that can help! With the substantial amounts of data available, it is clear that we can price (potentially in near real time) to align with sales rates and demand. The perspective in handling the stockpiling of goods on sale was also very interesting, as I think I buy 5 salad dressings every time they’re on sale, not to mention my Costco visits!