GM’s James Lemieux laid out an excellent description of the components of data and analytics in true practice vs research. Few care about the model details if they believe you know what you’re doing – but it has to be practical and actionable!
About Mark Colosimo
Posts by Mark Colosimo:
Organizing our analytics teams must revolve around producing results that are applicable to solving a business problem. Basically, as Eric Stephens presented, we must have the right skill sets to not only produce but also deliver analytical results to create action. This takes both heavy quants as well as those that understand some of what […]
Everyone would always like to know the effectiveness of marketing efforts but rarely do marketing companies have an easy way to measure success. Having a linear programming model to determine how and when is best to incent customers can help many industries and is more specific than general marketing efforts. Georgia Perakis’ MIT team has a […]
Coming from the sleet and snow in Detroit, I’m sure both Paul and I can appreciate being in sunny Florida. The automotive industry has traditionally been slow to adapt given its size, considering the 20000 US dealerships, its age, with many long-tenured employees, and its general success. It appears that progress is now being made […]