Turner Blazes a Trail for Audience Targeting on Television with Operations Research and Advanced Analytics
Turner Broadcasting has designed and implemented innovative and integrated forecasting and optimization models that power audience targeting solutions disrupting decades-old paradigms and business processes in the media industry, and producing significant sales and advertisement efficiencies for Turner and its clients. Turner is on track to sell 50 percent of its inventory through audience targeting by 2020, representing billions in ad revenue.
Turner is competing as a 2018 Edelman Finalist, to see other finalists, click here.
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