Plenary Speakers

Bill Schmarzo

CTO IoT and Analytics
Hitachi Vantara

Executive Fellow
University of San Francisco School of Management

Big Data MBA – What is the Value of your Data?

How effective is your organization at leveraging data and analytics to power your business models?  Do you understand the economic value of your data and how that affects your technology and business strategies?  Do you understand how to create a “collaborative value creation platform” that exploits the economic value of your data and analytics?  These are just 3 of the 5 digital transformation questions that Bill will explore as part of his keynote presentation.  Come prepared to change how you think about monetizing your data and analytic digital assets!

  • Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science” recently became the CTO IoT and Analytics at Hitachi Vantara.    

    In his last position as CTO within Dell EMC’s 2,000+ person consulting organization, he was he responsible for setting strategy and defining the Big Data service offerings for Dell EMC’s Big Data Practice and worked with organizations to identify where and how to start their big data journeys.  He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives.  He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide.

    Bill has over three decades of experience in data warehousing, BI and analytics.  Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata.

    Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience.  Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

    Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

Bruce Greenstein

Chief Technology Officer
U.S. Department of Health and Human Services

Connecting Data to Advance HHS

During this plenary session, HHS Chief Technology Officer, Bruce Greenstein, will share his forward-looking vision for data integration at the Department to shape policy, inform business processes and advance healthcare and human services. The 2017 HHS Opioid Code-a-Thon brought to light opportunities and barriers to data sharing at HHS. Mr. Greenstein will discuss HHS’ future plans for cracking open and connecting data at HHS.

  • Bruce D. Greenstein is the Chief Technology Officer (CTO) at the U.S. Department of Health and Human Services (HHS). As the CTO at HHS, Bruce provides leadership and direction to ensure that HHS effectively uses data, technology and innovation to improve the lives of the American people and the performance of the operating divisions across the Department.

    Greenstein joins HHS after serving as President-West at Quartet.  Quartet is a technology company improving the integration of behavioral health and physical healthcare for patients, providers, and payers.  Prior to that, Greenstein ran an advisory firm that focused on the health care, government and technology markets across North America and China.

    In his last government role, Greenstein held a Cabinet post with Governor Bobby Jindal as the Secretary of the Department of Health and Hospitals. As the chief of Louisiana’s largest agency, Greenstein led over 11,000 employees and a budget of over $9 billion. With a talented executive team, Greenstein led many reforms of the state’s health care system, including implementing managed care for over one million enrollees, privatizing state health care facilities, increasing the state’s adoption of health information technology, and passionately leading the Birth Outcomes Initiative.

    Prior to his position as the Secretary of the Department of Health and Hospitals in Louisiana, Greenstein was an executive at Microsoft where he led the company’s worldwide health and human service business vertical with teams across the globe. He developed and led the worldwide go-to-market strategy and execution, as well as the development, promotion and maintenance of relationships with government and health care elites (CEOs, Ministers, and Secretaries, of health care organizations) to drive Microsoft’s value to customers in health care. Before Microsoft, Greenstein held senior positions in the federal government at the US Department of Health and Human Services, Centers for Medicare and Medicaid Services, as well as in Florida state government.