Carnival & PLC built Yield Optimization and Demand Analytics (YODA), a cutting-edge program using advanced analytics and algorithms to provide dynamic price recommendations and inventory management. The program is a global collaboration involving leaders from six brands and teams across three continents who manage prices in six currencies. Since the system deployed in late 2017, it has been used to set prices on thousands of cruise voyages. The system was built in collaboration with Revenue Analytics.
Carnival & PLC is competing as a 2020 Edelman Finalist, to see other finalists, click here.
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