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Using Analytics to Address the Impacts of COVID-19 on the Workplace

Over the past few years, advances in technology have been challenging many of the traditional concepts of how, where, and when people work. To manage these changes, companies have turned to the practice of people analytics, using data to manage the workforce. This practice has only increased in importance and utility during the COVID-19 pandemic. In this talk, we will begin by giving a brief overview of the practice people analytics and how it has grown. We will then discuss how companies continue to use analytics during this unprecedented time in history to discover employee needs, manage changing work environments, and address employee engagement and well-being. Moreover, we will explain how analytics can play a key role in planning for return to work and managing the long-term impacts of the pandemic.      

Genetha Gray image

Genetha Gray

Genetha Gray

Employee Success Strategy & Analytics (ESSA) Data Science & Research Manager at Salesforce

Dr. Genetha Gray manages the Data Science & Research group of the Employee Success Strategy & Analytics (ESSA) team at Salesforce. ESSA focuses on optimizing the employee experience through the use of data. Genetha and her team study problems related to geographically dispersed teams, employee benefits and well-being, and pay equity. Previously, she was an analytics research scientist at Intel Corporation where she worked on both engineering and people analytics applications including analyzing talent supply chains, defining career progression, and modeling the changing representation of women in the workforce. Prior to joining Intel, Genetha spent 12 years as a member of the technical staff at Sandia National Labs in Livermore, CA. There, she worked on problems related to the electrical and mechanical engineering of systems, the storage of nuclear waste, groundwater remediation, cybersecurity, and energy including renewables integration and grid operations. She has a PhD in computational & applied mathematics from Rice University and is the co-author of numerous research publications including a textbook on environmental modeling. Genetha also volunteers with groups working to improve mathematical modeling education and mentors women studying mathematics.