The Myth of the Elusive Insight: How to help your organization define what data-driven success looks like…without the hype!
Vice President, Data & Analytics, Marriott Vacations Worldwide
Greg has a passion for helping navigate the (often messy) reality of what happens after an organization declares itself “data driven, and customer focused.” He is a strong believer in the power of relationship building as a fundamental means of driving the adoption of analytics throughout the business. Greg currently serves as the global Vice President of Data & Analytics for Marriott Vacations Worldwide, a leader in delivering world class vacation experiences through the Sheraton, Westin, and Marriott Vacation Club brands. Here he leads a multi-disciplinary data science and advanced analytics team focused on driving marketing efficiency and improving the customer experience. He has led data science, business intelligence, and customer analytics teams in a variety of industries over the last twenty years, as well as consulting for several non-profits. Greg holds a BA in Business Administration from Queens University of Charlotte and a Master of Science in Decision Analytics from Virginia Commonwealth University. Greg currently resides in Orlando, FL with his wife and two daughters.