It’s Sunday morning and we’re off to a great start for the 2017 INFORMS Business Analytics Conference in Las Vegas! Attendees are picking up their badges, reserving a table for the Edelman Gala, and learning new things in technology workshops by SAS, IBM, Booz Allen Hamilton, Forio, Opalytics, and Statistica. Starting after lunch, we have more workshops on the schedule and also the Analytics Career Fair. Come by the Milano Ballroom between 1-6pm to talk to the 25+ employers on-site, learn about open roles, and set up a time to interview. It’s a great time to be in Analytics and it never hurts to learn about other opportunities. I’ll be leading the “lightning rounds” starting at 2pm where we give each employer a few minutes to talk about their company and what they’re looking for. Stop by and find out more!
This is my third time at the INFORMS Analytics conference, and my second time blogging the conference. (And my first time to Las Vegas!) I’ll be writing about the conference from the point of view of someone who does not have an OR/MS or even engineering background, as I did before. My first post from 2014 more-or-less holds up, so I’m going to paste it here, with some updates to my bio. If you’d like to read the other four things I wrote that year, please see my meta-write-up. And from here on out, I’ll try not to repeat myself too much!
I don’t have an OR background, at all. I’ve studied computer science, machine learning, cognitive science, psycholinguistics, and statistics, but I’ve never taken a course in optimization. I’ve taught myself a few things about it, over the course of my working life, as well as topics in quantitative marketing and business analytics. Yet somehow I’ve been invited to be a blogger for this conference. I clearly owe you an explanation, if not an apology.
A few years ago, Back in 2011, I co-founded a Meetup group called Data Science DC, with the goal of bringing together a wide range of practitioners in fields such as statistics, machine learning, data journalism, business analytics, and yes, OR. The group took off rapidly, and in 2012 several of us formed an umbrella group called Data Community DC. DC2 now consists of six eight different Meetup groups with nearly 6000 something like 15,000 unique members, and runs workshops, social media, and more. DC2 was a springboard for connections in our regional professional community, including WINFORMS, the DC chapter of INFORMS, where I’m now a I served as a board trustee for several years. I’ve now retired from DSDC and DC2, have left DC, and am back in New York City. Currently, I’m working for WeWork, a rapidly-growing firm that provides design-forward, community-focused shared offices spaces worldwide, as Director of Data Science. Two years agoBack in 2012, WINFORMS hosted a panel on OR/MS and the new Analytics, Data Science, and Big Data buzz. As one of the panelists, the title of my talk was “OR is one way to Analytics / Data Science excellence“. I still think that’s true. Here are versions of a couple of my slides from that day:
Current buzzwords (“data science”, “business analytics”) are just like OR.
Mathematical / statistical sophistication is applied to complex (business) systems, using computational tools.
Value comes from combining domain expertise with numbers.
The best practitioners bridge multiple worlds.
Great communication is key.
Sound familiar? This is exactly what I’ve seen in my experiences at INFORMS events (including this conference,
several years agoboth times). And this is why INFORMS, the organization, has been so focused on getting its point of view out, with initiatives such as CAP certification, the rebranding of this conference, and the new short-lived big data conference.
But there are some cultural differences too.
Current buzzwords depart from traditional OR
more insight, less action — deliverables tend towards predictions and storytelling, versus formal optimization
more openness, less big iron — open source software leads to a low-cost, highly flexible approach
more scruffy, less neat — data science technologies often come from black-box statistical models, vs. domain-based theory
more velocity, smaller projects — a hundred $10K projects versus one $1M project
more science, less engineering — both practitioners and methods have different backgrounds
more hipsters, less suits — stronger connections to the tech industry than to the boardroom
more rockstars, less teams — one person can now (roughly) do everything, in simple cases, for better or worse
Some of these things are huge advances. The impact that a single smart person can have on an organization is vastly more than it was
ten fifteen years ago. Some of them are arguably steps back. And the value of OR’s participation in the broader analytics community is, I would argue, to bring decades of maturity to the table, and help focus people and organizations on the bottom line — results that matter.
To me, the OR way of approaching organizational problems is particularly strong at asking business-value questions, identifying and then modeling the problem, and then improving and optimizing processes, not just providing predictions and visualizations. Combining those traditional skills with new tools, new fluency with software and programming, and new career paths and business models, should be a winning approach.
Leave a commentLooks like comments are disabled this year, so find me in the hallways, or tweet me @harlanh!
I am excited about the INFORMS website and logo. I am the INFORMS VP of Marketing, Communication, and Outreach, and I’ve been working on both issues. The logo change started as a conversation with the Board in January 2016. If INFORMS were to choose a new logo, introducing it as part of the website redesign was a good time to do it. But the Board had a lot of mixed feelings on a new logo. We asked the INFORMS membership for feedback on a couple of new logo options, and after receiving little feedback, we included three potential new logos in the member survey last summer along with what was then the current logo. The result was overwhelming: INFORMS members greatly preferred one of these logos.
— Laura Albert (@lauraalbertphd) November 13, 2016
I have often been asked about how the logo was designed. I had no part in the process. From the early discussions about the logo, the Board wanted to change and tweak the logo. A logo designed by committee is not a good logo, and Mary Leszczynski at INFORMS asked us to trust the experts and let logo people design potential logos.
I feel your pain. But to answer your question, logo people made the logos. They wouldn't trust OR nerds make any 🙂
— Laura Albert (@lauraalbertphd) March 28, 2017
I urge you to check out the new INFORMS website. I am pretty happy with the final product 🙂
I won’t get to the party until mid-morning tomorrow, but I’m already starting to pack for what is my favorite conference of the year. I’ve got the essentials: Business Cards, Suits, Sport Coats, Laptop, Paper and Pencils.
I also have the ‘extras’ for Caesar’s Palace – hat, sunscreen, swimsuit.
I’m really looking forward to seeing old colleagues, making new friends, and especially seeing the presentation from the BARCO team for the Edelman Competition! I hope to see you all there.