Europcar Integrates Forecast, Simulation and Optimization Techniques in a Capacity and Revenue Management System
Europcar, the leading European car rental company, partnered with ACT Operations Research to create Opticar, a complex decision support system. Opticar features forecasts, discrete event simulations and optimization techniques providing an integrated approach to revenue and capacity management. Opticar anticipates future demand for Europcar’s vehicles fleet, up to six months in advance, improving capacity management. In addition, Opticar enables Europcar to optimize its approach to revenue management and rental pricing, taking into account competitors information, the currently available fleet and expected demand for vehicles. Opticar provides a shared mathematical approach used as a starting point for all daily operations to nine Europcar’s corporate countries.
Europcar is competing as a 2018 Edelman Finalist, to see other finalists, click here.
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